Jacob's Walk of Life T- shirt

I was pasted a brief about design a Tee shirt for the Jacob's brand walk of life Tee shirt design, at first I though they wanted a formal tee, but after several rejection done by others, it turn out they were looking for a more street & funky design, so I proposed this vector design and they love it. So the design was on the street somewhere I think.

This is just magnificent , I just manage to find some photo about the marathon race at Taman Pertanian Malaysia at Flickr , I just love seeing my artwork on the street = ) thanks for the support

Bonuslink Green Earth Program Emblem

Bonuslink Grean Earth Program Emblem, I think you will see this icon recently in bonuslink catalogue ,I was brief to create a icon for bonuslink brief by art director that doing their artwork, the main part that i complete was the boy & girl illustration hugging the earth. The moment i was briefed already in my mind what kind of style was right for this emblem, so after some research and this artwork was done, then add in some element inside like type , bonuslink card and etc...

Tiger Illustration for Children Colouring Contest

Throughout the year I was drawing & expanding the  Tiger brand mascot in most of their campaign if needed,.

One time  I was given a brief for develop a illustration for children  to fill colours for Tiger brand puing their mascot inside. So I started scamp out the visual for the client approval before proceeding to final artwork. So after revert from the client, the second option was chosen to develop =), well that time i kinda like the first one, but...

So I starting tracing from the scamps using computer vector format and also add in some scan pencil lines into the final visual, the illustration was done! This part is for all the kids o colour =) well I also include a colour visual for heir reference also using photoshop

Jacob's (Singapore) Bid & Win contest

From scamps visual development of  then contest, at first the design are propose either the picture are in illustration or photo, so the final decision is "illustration", but the other element still got some changes, cos the type headlines are too bold & not femaine  enuf & the direction on  the contest format also changes.

so after some changes the final artwork is done, changing the type to another one plus adding a soft colour into it, really getting much better than the visual. After that i drawn out the illustration based on the scamps earlier. Now is getting much much more better =)

So the design are adapted to the rest of the POSM...

well the design was in Singapore so didnt got the chance to see it

Chipsmore Choc Coated Yogurt Cream & Caramel Cream

After finish designing the Chipsmore Yogurt Cream & Caremal Cream packaging, then started thinking & scamp for the promo ideas, well it started will lot of scamps at first then client revert until they satisfy with this scamp.

Started by designing & develop a style for the idea, using futuristic & a bit old school children like robot factory, first I start illustrate the choc cream biscuit, follow by background using back the back panel of the robot i done on the packaging itself.

When shooting for the kids was the fun part, clients give us the contact for the kids, and we call them to arrange shooting,  at first they really shy to do all the expression we want, but after quite some time they finally began to go wild :P

The promo has already in he market... But dont got to see it myself~

The Packaging Design

Here are the packaging that redesign the back panel & new flavour added to the existing choc cream & strawberry cream.

by redesigning the back panel, the first visual i draw in scamps are rejected by the client, because they come back with a brief  that is "more modern".

modern can be a very advance elements but I prefer something childish, because the identity not too far away from their brand images. So I end up with 2 scamps below before proceed to computer visual

  

so the option B was prefer , and this is the final artwork of the back panel looks like =)

Tiger Xtra 20% contest

I designed the packs strip for the contest, but its too bad the we didnt got the bid for the contest promo

Mr Paint Man

     

I was surprise to see Mr Paint Man 's factory opposite IOI mall there, because it got lot of the logo I design 2 years ago =) , recently I also got see the TVC of its paints & the character of the logo. Its very funny and strange to see the character, cos it look exactly like the logo~ well dont know who created the character. cos is funny & skinny ~ hehe

Actually that time i was also surprise clients like the logo, since we also got propose others, but the client choose this one instead. But after I finish the logo design their future promo design are done by others, dont know who I wonder ?

Twisties Inernational Truck design

The Twisties International truck , photo taken in year 2006 sep 27 .

When we finish done the Twisties International packaging, I was given a brief to decorate the truck for a road show promoting the product, by doing a fun illustration for it, so I starting thinking how to make it fun, so by linking it like a stall that introduce the product. For the teriyaki flavour, what come in my mind is the japanese hawker stall, showing a illustration of a kitchen inside, with other elements like bamboo, lantern & a Japanese backdrop.

As for the tandoori chicken flavour is all about Indian kitchen, to make that part more attractive have o add more element like banana leaves, and bricks that look like Taj Mahal = ) & its like a palace chef~ hehe.

Its fun when make the illustration then

X mas Multipacks & Promo design

The last year christmas multipack packaging design & Promo design. the multipack packaging are done by redesigning the current multipack in the market to a christmas feel, so by doing that i add a ribbon that cover the pack, and the each corner of the front packs are cover by massive vector snow flakes. 

Quite attractive, the photo of the display are taken by my colleague AE.I also didnt got the chance o see by myself at the shopping mall then = )

For this promo campaign, the illustrations are done by me & the other credits goes another graphic designer

Chipsmore Choc Coated Hari Raya Promo

this is designed pack look, then we started to do the promo for it.

it all start from this scamps = )

I dont know anyone seen this promo recently during this raya at any stores in Malaysia or not? the promo is about chipsmore is selling their choc coated bar in a gift box this raya. So by showing its identity, the mascot chip boy is use for being the main attraction for this promo